After falling in love with the delightful scent of mac lipsticks I couldn't resist using a bit of Christmas money to order another. The swatches on the mac website aren't too bad, but the colour descriptions I find to be twaddle. I always look for real life swatches if I can, but even then skin tone differences can cause the colour to pull another way.
After a long time choosing and many google searches for colour swatches (the swatches on Karla Sugar are AMAZING) http://karlasugar.net/2009/09/mac-amplified-creme-lipsticks/ I decided on "craving".
The amplified creme finish is an odd one. It actually reminds me more of Ellis Faas creamy lipcolour than a usual stick lipstick, it's almost a thick ink. The lipstick doesn't feel like much is on your lips and has a slight sheen to it, though not at all as much as something with creme in the name normally has. Craving is VERY pigmented and yet doesn't bleed. You should be careful with application though as it stains! The colour melts into your lips (exfoliate first for optimum results!) though I find it works better without a balm under as the extra moisture just makes it slide off.
Craving as I would describe it, is a plum tinged pink that looks deceptivley warm in the stick. On me it seems a cool toned pink, which is exactly what I wanted, I can't pull off warm toned colours near my face.
I found the way to get what I consider the best result from this lipstick is to just rub my lips with a toothbrush (first thing in the morning when I brush my teeth - lazy) apply a good slathering of lanolips 101 straight after and then get dressed, do the rest of my makeup and lipstick last when the ointment has sunk in properly. For a faster way i'd exfoliate, moisturise, let it sink in a moment then wipe off the balm to leave a dry canvas for this ink stick to adhere to.
Transfer is surprisingly little, I adore this lipstick!